ARLIS/NA 30th / VRA 20th Joint Conference , Hyatt Regency, Union Station, St. Louis, Missouri - March 20-26, 2002

Session 5

Property and Capital in 19th and Early 20th Century Visual Collections: Tales in Search of the History of the Visual Copy as a Gateway to the Future

Moderators:

Maryly Snow, University of California at Berkeley
Maureen Burns, University of California at Irvine

 Summary by:

Jackie Spafford, University of California at Santa Barbara

The goals of the session were to define the visual copy, to look at the early history of “image” collecting, and to explore the use of surrogates in higher education.  The speakers looked at four versions of the visual copy: lantern slides, plaster casts of original sculpture, study photograph collections, and architects' books.  Emphasis was placed on the socio-economic factors underlying the production and dissemination of visual copies. The tales told in this session were critical to the reconstruction of the values, ethics, prevailing notions of ownership, and educational imperatives governing the relationships between museum stewardship and the dissemination of cultural heritage materials for use in higher education.

Maryly Snow, University of California at Berkeley, “Introduction: Property and Capital in 19th & Early 20th Century Visual Collections: Tales in Search of the History of the Visual Copy: Why We Care, and the Literature of the History of Visual Copy Collections”

The visual copies with which we in collections management are familiar—35mm slides, photographs, lantern slides, digital images—are depictions, surrogates, and simulations of the actual items.  In contrast, historically a visual copy had several other, often complex, manifestations and meanings.  One of these is the print, which could either be created by the originating artist or copied legally or illegally by someone else.  Other forms of copy were those created by copyists working on commission, as well as those created by students, who made copies of great paintings or sculptures while doing a year abroad.  The types of visual copies discussed in the following papers were didactic copies, or copies created expressly for pedagogic knowledge transmission: photographs, plaster casts, and lantern slides. 

Snow found that literature searches yielded a dearth of material on the educational visual copy, and little more on the history of image collecting.  One of the few mentions of copies and image collections is in Betty Jo Irvine’s book, Slide Libraries.  She notes other references, all disappointingly brief.)   What is the connection between art history, art libraries, and visual resources collections?  References to relationships between art historians, librarians, or curators for the purchase, arrangement, cataloging, classification, indexing, and refiling of those photographs are scarce to non-existent.  The role of the curator-librarian is absent in most of the literature.  She notes that it would be expected that the history of the visual copy would have intersected more with the history of the educational visual copy and the history of the visual collection.

The history of the visual copy is important because it represents the early beginnings of our profession. It may also illuminate the omnipresent intellectual property debate being waged today as we move from 35mm to digital realm. Today, this is a contested realm with many stakeholders, from media moguls to college administrators. The historical evidence suggests that creation and use of plaster casts, lantern slides, and architectural photographs was not contested a hundred years ago. The literature does not imply that the intellectual property status of the lantern slide was even considered between creators and users, or debated among members of professional societies. 

Snow raised many questions, some of which are addressed in the following papers:  Who used lantern slides and what were their sources?  What were they used for?   What kind of contracts did commercial vendors have?  When did collections move from faculty offices to a centralized collection space?  What role, if any, did curators play in the collection move from lantern slides to 35mm slides?  Finally, why has so little of  the history of our profession, and the history of the visual copy been published?

In response to the lack of information on the history of the Visual Resources profession, Snow, together with Mary Wasserman, will be launching a website, The Visual Resources Collections Pictorial History Project, that will include, among other things, photographs of our predecessors at work between the 1880s and the 1960s, and will be looking for submissions.

 Anne Blecksmith, University of California at Irvine (now Getty Research Library), “Virtual Volumes: Early Twentieth Century Architects’ Books”

  This paper evolved from a bibliography Blecksmith compiled for her master’s thesis, which examined the connection between images of Italy and architecture in the United States, focusing specifically on Boston architect Guy Lowell and his two books, Smaller Italian Villas and Farmhouses and its sequel, More Small Italian Villas and Farmhouses. Both are collections of quality photographic source material intended for use in the field of architecture and design.  Blecksmith realized that they could be part of a genre, one in which architects published photographs and sketches they believed illustrated a specific building type or architectural style, and indeed found that remarkably similar works by other architects existed. These types of works were published roughly from 1900 to 1930.  Her investigation was expanded to include very similar compilations of the architecture of Spain and Mexico by well-known architects of the day, and the possible influence these images may have had on the built landscape in areas such as Southern California. 

The resemblance of Lowell’s books and the other works Blacksmith examined, such as Austin Whittlesey’s The Minor Ecclesiastical, Domestic and Garden Architecture of Southern Spain, included similar framing and composition, format (many photographs accompanied by brief captions aimed at architects), and cost (ten to twenty-five dollars, very expensive at the turn of the century).  Blecksmith notes that these architects were all trained in the 1880s-1890s, and that architecture schools at that time required students to study photography.  These publications were, therefore, an opportunity for the authors to demonstrate their talents as photographers.  The sources of the images in these books could vary, however. Those in Lowell’s publications were comprised his own photographs, ones taken by his colleagues, and others purchased from commercial photographers such as the Fratelli Alinari.   Some of these publications were mammoth and comprehensive “photographic study collections,” such as the ten-volume Spanish Colonial Architecture in Mexico, a collaborative effort by Sylvester Baxter, Bertram Grosvenor Goodhue, and Henry Greenwood Peabody.   The primary goal of all of these publications was to disseminate design information to architectural colleagues.

The creators often sought to capture more than architecture, adopting ways of seeing from painting and drawing.  At times the scenes doubled as ethnographic portraits and, in some cases, were idyllic renderings emphasizing the picturesque quality of the building or scene rather than the educational value.  Ultimately, however, these volumes were of greatest value to the creators’ peers. The architects would photograph or sketch inspirational structures and townscapes, providing collections of these renderings in an attempt to both preserve and disperse images of architectural heritage.  They served as valuable source books for architects and architectural historians, acting as style-manuals and study collections that emphasized façades, landscapes, or street scenes.  In some ways, the images came to serve as “clip art,” a “postmodern” solution in which programmatic elements are reproduced in a new structure and setting.

Blacksmith concluded by discussing how this is not a completely lost practice.  She visited the Irvine Company in Southern California. She described their archive of slides of Italian hill towns that have been the source of inspiration for the designs of new housing developments in Orange County.

Pamela Born, Tufts University, “The Canon is Cast: Plaster Casts and the American Museum”

  Born outlined how the first art gallery in the United States, Thomas Jefferson’s Monticello, was envisioned but never realized.  The gallery would have contained thirteen plaster casts from the finest examples of classical statuary, including the Farnese Hercules, the Apollo Belvedere, and Venus de Medici.   The works selected for this sculpture gallery would have formed the basics of a canon of antique sculpture.  This worship of the antique, began in the mid-sixteenth century, led to a demand for casts for private and, eventually, public collections. 

The first casts were manufactured for François I of France. Molds were made in Rome from the statuary in the Belvedere Courtyard, then shipped to France where they were cast in bronze.  Thus began the export of antiquity casts from southern to northern Europe and, eventually, across the Atlantic.  Because of the expense, bronze casts were produced less, and plaster casts became a more popular item to collect and exhibit.  Several European museums opened casting rooms in the nineteenth century, and eventually a “cast exchange” was established.  Universities could also buy these casts for teaching purposes.  One main benefit of this form of collecting was the prevention of the acquisition of fakes and forgeries by museums.  A second benefit was cost, which was a fraction of that of original and hard-to-find antiquities.

The Boston Athenaeum was one of the first American museums to build a collection of plaster casts along with its collection of originals.   This collection evolved into the Boston Museum of Fine Arts (BMFA), which by 1890 had grown to 777 plaster cast reproductions (the third largest in the world). Other American museums followed suit, and significant plaster cast collections sprang up around the country toward the end of the nineteenth century.  Around this same time, however, a group from the BMFA tried to shift the museum’s collecting goal away from casts to originals, which were becoming more available as works from private European collections and finds from archaeological digs flooded the market.  By the end of the century, original pieces were regularly shipped from Europe, and the originals slowly began displacing the plaster casts on display.  This trend was also adopted by wealthy collectors in New York, such as J.P. Morgan, who went about building collections of originals with gusto.

Some scholars, such as the BMFA’s Antiquities Curator, believed that plaster casts and copies still had an important function and they argued to keep them in the collections.  He engaged in the “Battle of the Casts,” which involved fighting those who wanted them removed.  When the new BMFA opened in 1909 there were casts displayed in two courts, but by 1927 all casts had either been given away to schools and colleges or were destroyed and thrown away.  Universities and colleges, however, continued to collect casts, and the College Art Association published lists of recommended casts until 1917.  In recent years there has been a modest resurgence of interest in museums to restore and maintain what remains of their plaster cast collections.

Born concluded by asking whether this kind of absolute shift of medium teaches us a lesson.  Perhaps rather than throwing out or destroying unused, obsolete teaching material (such as lantern slides or print photographs), curators and librarians need to consider what their future value they might be. 

Martha Mahard, Harvard University, “Berenson Was Right: The Formation and Development of the Photographic Collections for the Study and Teaching of the History of Art”

Mahard spoke on the “campaigns” undertaken by collectors, museums, and libraries to build photography collections.  The photographs were used as supplements to study collections of prints and plaster casts, and intended as documentation.  The campaigns could focus on a collection, an artist’s oeuvre, or a movement; in fact some of the campaigns are still in operation.  One great example is Berenson’s collection, begun in 1895, which eventually grew to contain over 300,000 photographs documenting the history of Italian art of the Renaissance.  This collection is now housed at Harvard’s Villa I Tatti in Florence.   These collections have largely been replaced by 35mm slides as study aids, but are still of great importance as evidence of the development of the discipline of art history.  Digitization brings new possibilities to their role as study aids.

Annemarie van Roessel, Art Institute of Chicago, “Through a Glass, Brightly: Re-Viewing a Lost Pedagogical and Architectural Landscape Through Historic Lantern Slides”

Van Roessel described the diminishing value of lantern slides to collections as they were replaced by 35mm slides and digital images.  She argued for a reassessment  of them as valuable sources of historic documentation, particularly their role in the history of art education.    She focused on the collection of the Ryerson Library at The Art Institute of Chicago (AIC), which has a collection of 3,200 lanterns slides, left from a collection built from the 1880s to the beginning of World War II.  These slides provide interesting documentation of the teaching and research interests of the AIC’s scholars.  They are comprised of architectural and landscape images, from the United States, Europe, South America, and Asia, increasing their value as documentation of buildings and environments that have since been destroyed or drastically altered.  Like the photographic collection described in the previous paper, perhaps these lantern slides can have a second life through the intervention of digitization.

Panelist Affiliations and Projects on the Web:

Chicago Architects Oral History Project
<http://www.artic.edu/aic/collections/dept_architecture/oralhistory.html>

Getty Research Institute (see: digital resources, research library, photo study collection)
<http://www.getty.edu/research/>

Historical Photographs and Special Visual Collections
<http://hcl.harvard.edu/finearts/historicalphotoandspecialvisual.html>

Library of University of California Images (LUCI)
<http://vrc.ucr.edu/luci/luci.html>

Ryerson and Burnham Archives, Art Institute of Chicago
<http://www.artic.edu/aic/libraries/rbarchives/>

Slide and Photograph Image Retrieval Online (SPIRO)
<http://www.mip.berkeley.edu/spiro/about.html>