Plastic Fundraising-is-Inevitable Show featuring the ARLIS/NA Mothers of
Invention, Blind Faith, 10 Years After and the Development Experience
Libraries Society of North America 29th Annual Conference, Los
Nelson-Atkins Museum of Art Jill Patrick, Ontario College of Art &
Jill Patrick, Ontario College of Art &
Sponsor: ARLIS/NA Development
Museum of Modern Art
Debbie Kempe, Frick Art Reference Library
Jack Robertson, Thomas Jefferson Foundation at Monticello
Kathryn Wayne, UC Berkeley
Jill Patrick initiated
discussion by posing four questions for the facilitators and audience to
consider: opportunities, obstacles,
improvements, and new ideas.
ARLIS/NA needs to do a better job soliciting its own members, especially
in the areas of planned giving, bequests, estate planning.
We need more professional-looking brochures, etc.
We must clearly indicate what the $$$ given will support.
MOMA can help ARLIS/NA develop a planned giving brochure.
ARLIS/NA should develop a clearly viewed chart that allows all members to
track fund-raising over time. It’s
important that we develop a programming concept, which will be seen as a “good
cause” by membership and others. Use
personal connections whenever possible—“people give to people”.
Keep it personal, cultivating exhibitors, members, etc.
Develop the stewardship idea. Hold
special events around which there would be sales and advertising.
Use the ARLIS/NA website to promote awards and donors and also the Silent
Auction. Track who’s contributed
over time and maintain a database of donors.
All donors must be thanked—with level of donation determining how.
Publicize opportunities to give to artists, book dealers, etc.
Give something tangible to exhibitors who contribute.
the ARLIS/NA President should take over fundraising for major,
international and institutional gifts. Chapters
can raise on the local level. Silent
Auction is important event. Must involve the exhibitors in the Silent
Auction. Give donors all the
PR you can. It’s important to go
to exhibits and acknowledge exhibitors—especially for the President, etc.
Several ideas were discussed
during a brainstorming session: new twist for Silent Auction to keep the idea
fresh; solicit more contributions from local stores and restaurants; conduct a
survey to identify members with contacts that might be productive; develop a
shopping list of funding opportunities; create a list of activities that are
supported through donations; create a planned-giving brochure and a development
web page where prospects can obtain information on ARLIS/NA and the benefits of
giving; seek funding for an innovation award; seek more funding for travel
awards for new members.
It was suggested that the
following prospects be targeted in 2002/2003: systems vendors, museum vendors,
gallery systems, art dealers, foundations, and local businesses.
The Development Committee
will continue to solicit comments and feedback from the ARLIS/NA membership.