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ARLIS/NA Lunchtime Chats

In Search of Meaning: Building a Brand for an Arts Library

Click here to read the transcript of this session

We will look at ways you can measure and build brand awareness for your library. In preparation for this chat, we recommend you take a look at Brian's book "Marketing Today's Academic Library" which includes helpful examples for library marketing and outreach. Although the focus is academic libraries, much of what is discussed may be applied to any type of library.

Moderator: Brian Mathews, author of Marketing Today's Academic Library.

February 26, 2010, 11am Pacific – 12pm Mountain – 1pm Central – 2pm Eastern

What is the difference between marketing, branding, advertising, and outreach?
What is unique about Arts libraries?
What do your patrons think about your library? How do you know?
What types of marketing research have you conducted?
What are some techniques and strategies you can use for building your brand?