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ARLIS/NA Lunchtime Chats
In Search of Meaning: Building a Brand for an Arts Library
Click here to read the transcript of this session
We will look at ways you can measure and build brand awareness for your library. In preparation for this chat, we recommend you take a look at Brian's book "Marketing Today's Academic Library" which includes helpful examples for library marketing and outreach. Although the focus is academic libraries, much of what is discussed may be applied to any type of library.
Moderator: Brian Mathews, author of Marketing Today's Academic Library.
February 26, 2010, 11am Pacific – 12pm Mountain – 1pm Central – 2pm Eastern